Marketing / Branding

Marketing Specialist

Research and strategize for target audience, maintain brand consistency, plan and execute marketing activities, work with agencies, and monitor performance within budget.

Job description

  • Conducting research, ideation and strategies based on the industry market trend to identify the right target audience and develop short, medium, and long-term marketing plans.
  • Identifying and source effective marketing and advertising opportunities, maintaining and ensure the consistency of our brand's tone of voice across all marketing materials.
  • Planning and coordinating all marketing promotional activities including internal and external events such as podcast, webinars, exhibitions, interview
  • and developing all creative development and content production for pre, ongoing and post-marketing activities, ensure the publishment of communication materials are on time through digital and traditional media.
  • Working closely with creative agencies in supporting the marketing communication materials development, reviewing, and proofreading creative copy
  • Tracking and monitoring of all marketing performance across all touch points through various tracking tool such as google analytics.
  • Monitoring the marketing plan budgets, maximizing the marketing performance with the given marketing budget.
  • Perform all other duties and tasks as assigned from time to time.

Job requirements

  • A relevant degree, qualification, or experience within branding, marketing, and/or PR.
  • Passionate with a strong administration skill.
  • Excellent attention to detail with good grammar and proofreading skills.
  • Good creativity, strategic thinking, and a positive mindset.
  • Possess good communication skills in both oral and writing.
  • Ability to manage multiple projects to deadlines and willing to progress with more responsibility over time.
  • Copywriting and content creation for video, podcasts, webinars.
  • Basic skills in Photoshop, InDesign, or Illustrator is a plus.
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Office Address
01-09, 9th Floor, Menara Symphony, No.5, Jln Prof Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor.
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