Marketing & Branding

Digital Marketing Specialist

Drive online engagement and conversions through the development and execution of strategic digital marketing campaigns across various platforms. Responsibilities include conducting keyword research, optimising website content for SEO, managing social media & website updates, and developing content for digital platforms to enhance brand awareness.

Job description

Develop and execute digital marketing campaigns across online platforms to drive traffic, engagement, and conversions.
Conduct keyword research, optimize website content, and implement SEO best practices to enhance search engine rankings and organic traffic.
Collaborate cross-functionally with other teams to understand project requirements and target audience, ensuring alignment with objectives.
Manage website content, updates, and optimization using platforms like WebFlow.
Monitor and analyse KPIs such as website traffic and conversion rates to measure campaign effectiveness.
Coordinate social media platforms, create engaging content, and interact with followers to build brand awareness.
Create visually appealing website layouts and content, ensuring adherence to brand guidelines.
Collaborate with copywriters to deliver persuasive messaging for digital campaigns.
Work with external partners, agencies, sponsors, and industry influencers to deliver captivating campaigns and enhance visibility.
Plan and execute email campaigns, segment lists, and analyse performance for optimization.
Stay updated on market trends, best practices, emerging technologies, and competitor strategies to inform digital marketing strategies.
Present campaign concepts and strategies to internal stakeholders, incorporating feedback as needed to achieve desired outcomes.
Manage multiple campaigns, prioritize tasks, and meet deadlines effectively.
Support cross-functional teams with digital campaign updates and needs.
Perform all other assigned duties from time to time as required.

Job requirements

Proven experience in marketing, advertising or in similar roles. Open for fresh graduates to apply.
Bachelor’s degree in Marketing, Communication, or related field.
Proven experience in marketing, advertising, or in similar roles.
Demonstrate good organizational skills to manage multiple projects and deadlines efficiently.
Proficiency in digital marketing tools like Google Analytics, SEO tools, social media management platforms, and email marketing software.
Ability to adapt to evolving market trends and technologies, driving innovative marketing strategies that resonate with target audiences.
Proficient in data analysis to derive actionable insights and optimize digital marketing strategies.
Good interpersonal skills for effective collaboration with internal teams and stakeholders.
Attention to detail, delivering high-quality designs within tight deadlines.
Strong communication skills to articulate campaign concepts and go-to-market strategies effectively.
Knowledge of HTML/CSS and experience with Adobe Photoshop, Illustrator, Sketch & Figma tools are advantageous.

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Digital Marketing Specialist

Job description

Job requirements

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