Marketing / Branding

Digital Marketing Specialist

Collaborate with marketing, design engaging materials adhering to brand guidelines, work with copywriters, create website layouts, stay updated on design trends, and manage multiple projects.

Job description

Collaborate with the marketing team to understand project requirements, objectives, and target audience.
Design visually appealing and engaging marketing materials, including digital ads, social media graphics, website banners, infographics, brochures, presentations, and other promotional materials.
Ensure that all designs adhere to brand guidelines, maintaining consistency in messaging and visual identity.
Work closely with copywriters to combine visuals with persuasive copy that effectively communicates key messages.
Conceptualize and create visually compelling and user-friendly website layouts and landing pages.
Collaborate with external vendors, such as printers or agencies, to ensure high-quality production and timely delivery of printed materials.
Stay up to date with design trends, industry best practices, and emerging technologies to continuously enhance design quality and effectiveness.
Present design concepts and ideas to internal stakeholders, explaining the rationale behind creative decisions.
Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines.
Incorporate feedback from stakeholders and iterate on designs to achieve the desired outcomes.
Support cross-functional teams with design needs, including sales, product development, and events.
Perform all other duties and tasks as assigned from time to time.

Job requirements

Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
Proven experience as a graphic designer or in a similar role, preferably in a marketing or advertising environment.
Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong portfolio showcasing a diverse range of design projects and styles.
Solid understanding of design principles, typography, colour theory, and layout composition.
Excellent interpersonal skills, with the ability to collaborate effectively with internal teams and stakeholders.
Strong attention to detail and the ability to deliver high-quality designs under tight deadlines.
Familiarity with digital marketing platforms and technologies.
Ability to think creatively and bring innovative design ideas to the table.
Strong communication skills to effectively present and explain design concepts.
Knowledge of HTML/CSS and experience with web design tools (e.g., Sketch, Figma) is a plus

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Digital Marketing Specialist

Job description

Job requirements

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